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Update: Information about the frame rate has been updated, see more below.
Today Flickr
is introducing the single biggest change to its service since launching
in 2004--video. The photo service is rolling out the capability to
upload video clips of up to 150MB to its paying Pro members. Free members will still be able to view these clips, but will be unable to add their own, at least for the time being.
The company has taken a very different direction than I originally imagined
by limiting user video clips to just 90 seconds. It's a far cry from
the arms race of higher quality and unlimited length offered by
services like Vimeo, Viddler, and even YouTube to a certain degree.
That's not to say videos will look poor and grainy, though. The
system has been designed to scale any clip you can throw at it,
including high-definition from high-end point-and-shoot cameras or your
HD-capable camcorder. The frame rate also maintains 30 FPS, which is
half the speed of video captured on most modern point and shoot digital
cameras, but a step up from the 12 FPS that was available while I was
testing the service over the weekend.

Flickr
videos can be played right in the stream of thumbnails. You can also
jump to the full-quality version of it with one click.
(Credit: CNET Networks)
What Flickr is trying to do with these small clips is provide a
place for people to post and share the little videos they're capturing
on their digital cameras. The throwaway items that are still very
watchable, but hardly worth spending the time to upload to a separate
service. The company knows this move will turn many off to the new
service, but as part of the Yahoo ecosystem there are important
boundaries that dare not be crossed. In light of Yahoo Photos shutting down last year
to make way for Flickr, the company seems to have recognized the
importance of brand separation and seems intent on creating these
artificial boundaries if only to keep people from being confused.
The folks at Flickr say the time limits were not a move forced from having to share company resources with Yahoo Video.
Kakul Srivastava, director of product management at Flickr says Yahoo
Video is all about giving people a place to create their own content
channels and drop those large videos. Her vision for Flickr video is
simply to popularize the longer version of photos--something they hope
becomes an artistic medium, and that people simply get used to taking
alongside their still photography.
So how do videos fit in with the photos? Quite well, actually.
Glancing at someone's photo stream (now classified as a media stream),
photos and videos sit side by side with no differentiation besides a
small play button in the bottom corner of video thumbnails. Like
photos, you can simply click on them to go to the page that contains
all the usual things like user comments, tags, and metadata, or you can
simply view the video in its thumbnail size right in the
stream--complete with player controls. It's absolutely wonderful,
albeit tiny.
The player is a modified version of the one found on Yahoo video
with controls that fade away after a few seconds to reveal the full
shot. Users can embed clips on third-party sites as they would anywhere
else, and developers can pull in them in through the same data API
that's helped integrate Flickr into all manner of third-party tools and
services. Expect to see Flickr videos making their way to photo mashup
and editing services in a few weeks--JumpCut excluded (for now at least).
Getting your videos on there in the first place is almost as easy as
viewing them. Videos can be uploaded at the same time and the same way
you're used to uploading your still photos. The Web uploader takes them
just fine, and so does an updated version of the desktop software
for PCs and Macs. Once your videos are on the service, you can't get
them back to your hard drive, something I'm told will be coming later
on.
Video on Flickr is off to a good start, but with the artificial time
limitations, I find it to be unsuitable for most of the clips I take.
For those I'd be better off uploading to a standalone video service
with more generous time and file size limits. I can only imagine some
of my less tech-savvy friends trying to upload a video that's slightly
over the size or time limit and simply giving up. That said, power
users and people who are intentionally shooting short-form video will
find the service a joy.
In the future I expect Flickr to lift the size and length restrictions
entirely. In my chat with Srivastava, she had alluded to as much. The
company also plans to let free users upload videos later on when the
platform matures.
Various specs can be found after the break. See also News.com photo guru Stephen Shankland's post on it.
* Video uploading for Flickr pro members
* The ability for free and pro members to view public video clips
* Video limits up to 90 seconds long and 150MB maximum in size
* Controls to make videos private, visible to friends and/or family, or public
* Seamless integration of videos into the photostream, along with photos
* The ability to share video clips individually, as part of a set, or embed on third-party Web sites
* Tagging and geotagging capabilities for videos
* The ability to search videos by tags and descriptions
* The ability to upload videos directly from camera phones
* The option to view videos on a full screen
* Licensing options to mark a video as 'All Rights Reserved' or
designate a license through Creative Commons
(http://creativecommons.org/)
* Application programming interface (API) for third party developers to
create programs or services using authorized video submitted to Flickr
* Eight languages: English, French, German, Italian, Korean, Portuguese, Spanish and traditional Chinese
* Upload from the Web, from Uploadr, via email, via API
* 700 kbps
* 12 30 FPS, keyframe every 12 (fixed)
* Scaled within a 500x500 box (aspect maintained)
* Audio: 44.1 kHz, stereo, 64 kbps
* 2-pass VBR, 700 kbps
Update: One thing you might find kind of neat (I do) is the
video embedding function. It's not just a standard bit of embed code;
it's actually quite massive. The upside to that is that the built-in
embedding tool is incredibly simple to use. You can change either the
height or width and the embed code will change the other size value
accordingly. There's no need to go in and change the hard code or pull
out a calculator to figure out how to keep the aspect ratio.
(Credit: CNET Networks)