Apple announced today
that its users have already downloaded 60 million applications from the
company’s App store and have enjoyed about $30 million sales in just
the first month of availability. And while Apple is obviously excited
about the future of its App store, it’s quickly becoming apparent that
moving forward, it’s the single most important element of iPhone sales.
When the iPhone was first released, it appealed to the early adopters who wanted 3G and some basic GPS Global Positioning System
functionality instead of the junky EDGE we became accustomed to. And
although the applications were still an important piece of the
iPhone-buying puzzle, it wasn’t the main reason most of us wanted
Apple’s latest.
But now that most of those who wanted the iPhone already have it and
the luster and hype has worn off, it’s the App store that will sell
more iPhones and it’s that App store that will ensure that people
continue to use Apple’s devices through future generations.
Unlike anything on the iPhone, which as a device, is nominally better than the BlackBerry research-in-motion-4q-profit-soars Apr-3-2008
,
the App store gives users the ability to extend the iPhone experience
and create a greater value proposition for those that are looking for
it to do more.
The iPhone, by itself, is a somewhat dull device after you get over
touching the screen of a cell phone. Sure, it’s a fine device, but
it’s just another cell phone with a unique way of interacting with it
before applications are added. But once applications are added to the
device, it becomes a far more compelling product with a series of great
applications that easily make it the best cell phone on the market for
both consumers and the enterprise, alike.
The App store is the key to more iPhone 3G sales. For all those that
are willing to wait and see if they want an iPhone 3G, the applications
are the main reason they would want to pick one up. Looking for some
productivity tools or good games on your cell phone? The App store can
provide it.
Beyond that, it’s the App store applications that most people will
show off to non-iPhone users and the one element that will help Apple
sell more iPhones. Sure, it may go beyond the applications, but we
can’t forget that most people have already seen the run-of-the-mill
Apple apps, but few have experienced the breadth and quality of
countless applications from skilled developers.
The App store is the key to the iPhone’s success going forward. And
although 3G and location-based GPS is an important element in the
success of the iPhone’s enterprise business, we can’t forget that the
App store provides a whole new level of interactivity and usefulness
that will bring more people to Apple’s side and will create a value
proposition that should see the iPhone rise to a new level of success.
credit - http://mashable.com/2008/08/11/app-store-is-the-key-to-iphones-success/