Can You Hear Me Now? AT&T No Longer The Network With The Fewest Dropped Calls
Posted August 28, 2007 8:00 AM by Tanner Godarzi
Who would’ve thought that even with the millions splurged on its
wireless network in preparation for the iPhone that AT&T is
dropping “the fewest dropped calls” campaign.
Can you hear me now?
The marketing campaign started in March last year but it was flawed from the getgo.
The irony is that the Ads were based on a report by Telephia that
clearly stated AT&T was not the most reliable network. Even funnier
was AT&T’s competitor T-Mobile was the only one capable of claiming
the title of “fewest dropped calls”.
Since Cingular and now AT&T has taken some legal flack over it they are now dropping the slogan (like its hot) because almost good is good enough.
Via: Digg
http://www.iphonematters.com/article/can_you_hear_me_now_att_no_longer_the_network_with_the_fewest_dropped_calls/#When:12:00:00Z
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